Platinum is a new book from the CIPR showcasing excellence in public relations. Edited by Stephen Waddington Found.Chart.PR Hon FCIPR, Platinum is the story of the CIPR as told by its members, including our very own Catherine Grinyer and Gavin B. Harris.
Today the CIPR published a crowdsourced book asserting the value of PR as a management discipline, as part of its seventieth anniversary celebrations.
From the foundations of PR practice to the emergence of artificial intelligence and automation, Platinum captures the evolution of the Institute and the industry.
The 45-chapter book comprises contributions from more than 50 thought leaders on five key areas, namely: perspectives, practice, performance, provocation and the future potential of the profession.
Platinum boasts a powerful endorsement of public relations from the CBI’s Director-General Carolyn Fairbairn who, in her foreword, praises PR’s capacity to deliver “brilliant shareholder value” in uncertain times.
Platinum is available in print for £29.39 from Blurb and via Amazon Kindle for £4.95.
- Purchase Platinum in print
- Purchase Platinum Amazon Kindle ebook
- Read CBI Director-General, Carolyn Fairbairn’s foreword
- Download the contents (PDF)
Profits from Platinum will be donated to iprovision, the CIPR’s benevolent fund for PR practitioners.